Tuesday, April 24, 2007

Corporate branding to the extreme

One of the fire escapes in the HSBC building in Hong Kong. Is it corporate branding gone wild, when you arrange the lighting to reflect corporate colours. I hope, and I am sure, that in the event of a fire alarm the lights would all turn white. Although I used a cable release, I am disappointed to see the camera move - there was a bit of wind that evening. Oh yes, I took this from my balcony, which is a fair distance to the bank!

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